I run a small online bakery and I'm not technical at all. Pasting the embed code into my site was the only 'hard' part and the help article walked me through it. Customers love seeing their notes on the homepage.
Our agency manages testimonials for six clients and each one gets its own space and branding. Switching between them is quick, and clients like getting a clean link instead of a form buried in an email.
Simple and does what it says. I'd love a few more layout options for the carousel, but the proof page alone was worth it. It loads fast and shows up properly when I share the link on LinkedIn.
We used to copy reviews from emails into a Google Doc and then into our landing page by hand. Now customers submit directly and I approve them with one click. The import from Google reviews saved me an afternoon.
Set up our collection link in about ten minutes and sent it to our customer list the same afternoon. We had 14 testimonials by the next morning, and the wall embed matched our site colors without any CSS work.